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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, March 5, 2021

Facebook, Inc.
I Am Beautiful
US National
2021
United States

United Artists
Some Like It Hot trailer
US National
1958
United States

General Motors Corp.
Magic is Electric
US National
2021
United States

Logitech International
Defy Logic
US National
2021
United States

Mars Inc.
Dan Levy
US National
2021
United States

Amazon.com
Experience immersive Dolby Atmos Sound
US National
2021
United States

IKEA International
Be Someone's Home
Europe
2020
Italy

Tesco
Basket Dating (Valentines Day)
Europe
2016
United Kingdom

Frito-Lay
The Best Gift
Latin/South America
2020
Mexico

InBev
Qixi - All Kinds of Love
Asia
2019
China

InBev
Qixi - Love is Natural
Asia
2016
China

Douglas
Locker Room
Europe
2020
Netherlands

ViacomCBS
Queer As Folk - Season 1 Trailer
US National
2000
United States

Gramercy Entertainment
Priscilla, Queen of the Desert - Trailer
US National
1994
United States

ViacomCBS
VH1 RuPaul's Drag Race All Stars 3 - Trailer
US National
2017
United States

Commercial Closet Association

The Sauna
Company: PepsiCo
Brand: Doritos
Region: US National
Country: United States
Agency: consumer generated
Year: 2011
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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