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Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results. 

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Saturday, July 5, 2008

H.J. Heinz
"Mum" In The Kitchen
Europe
2008
United Kingdom

Macy's, Inc.
Pride Is More Than The Name Of A Parade
US Regional
2007
United States

Macy's, Inc.
It's a Matter of Pride
US Regional
2007
United States

Macy's, Inc.
Out And About...
US Regional
2007
United States

Macy's, Inc.
You're Making A Commitment
US Regional
2008
United States

Macy's, Inc.
Pride is Always in Fashion - Women
North America
2007
United States

Macy's, Inc.
Pride is Always in Fashion - Men
North America
2007
United States

Macy's, Inc.
First Comes Love. Then Comes Marriage.
North America
US Regional
2008
United States

FTD Group, Inc.
Emotionen/Weihnachten
Europe
2006
Germany

Dublin AIDS Alliance
Do You Choose It?
Europe
2007
Ireland

Harrah's Entertainment
His And His
North America
2007
United States

Fuji Heavy Industries
Real Momentum Profile - Florent Morellet
North America
2007
United States

Microsoft Corp.
How Are You Making A Difference
North America
2007
United States

Sabre Holdings Corp.
Straight Up
North America
2007
United States

Sabre Holdings Corp.
It Isn't Always This Obvious
North America
2007
United States

Commercial Closet Association

Happy Christmahanukwanzakah!
Company: Virgin Group
Brand: Virgin Mobile
Region: North America, North America
Country: United States
Agency: Fallon Worldwide
Year: 2005
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association



Look who's nominated for our Fourth Annual Images In Advertising Awards, held July 28th at the New World Stages in Manhattan! Don't forget to RSVP!

CMI's  (Community Marketing, Inc.) Gay & Lesbian Market Symposium is July 31st, 2008 at the Hyatt Regency in Chicago. Enjoy a productive day of education and networking with research, insights, strategies, and case studies. Register now!

Check out the photos from our Third Annual AdRespect Honors on November 15th! Bruce Joffe takes a groundbreaking new look at GLBT portrayals in marketing in his new book, A Hint of Homosexuality?  Even better, CCA receives all the profits from its sales! Pick up a copy here!

Commercial Closet Association is now on MySpace and Youtube! Come be our friend!

See upcoming and past AdRespect Training Lecture information here!


Heinz UK Deli Mayo ad
Posted by: Michelle Penny
I saw the advert before it was taken off and thought it was a clever idea. Yes it was two men kissing but it was even really a gay kiss because the Deli man was actually "Mum". What do I think about Heinz taking it off the air? I think they've made a huge mistake and there's going to be a big backlash which is already been seen by an online petition and hundred of comments across sites that have featured it.

Gay Vague Ads - Intentional?
Posted by: Jerrel Peterson
In terms of creating Gay Vague ads on purpose, I believe that it is a logical way to generate revenue for a company because their advertisements reach a broader market. However, I feel that if a company can spend so much money on advertising, they could invest in the resources necessary to learn how to create and incorporate LGBT friendly ads in their campaigns.

LGBT in Mainstream Ads
Posted by: Evan Markwoitz
I would like to see advertisers start to reflect the inclusiveness we already see in mainstream TV shows and film, and society in general. There are more gays everywhere else it seems!

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