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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless

Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.

James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.

Commercial Closet Resources

What About A Backlash Against Gay Marketers?




  • Overview
  • How Many People Are GLBT?
  • Are Lesbians Distinct From Gay Men?
  • A Few Words About the B's and T's
  • How Much Do Gays Earn?
  • Where Do Gays Live? How Many Households Are There?
  • Media Usage, Purchasing Decisions, and the Value of Gay Marriage
  • Annual Gay Events Attract Hundreds of Thousands
  • What About A Backlash Against Gay Marketers?
  • What's Missing?
  • What About Print?


    Two-thirds (68%) of American adults surveyed indicate that knowing a company promotes its products or services to gays and lesbians has no effect on how they feel about the company, according to a survey of more than 1,000 general consumers conducted June 2004, via Opinion Research Corporation’s weekly telephone omnibus poll for Fleishman-Hillard's new FH Out Front gay PR unit. The vast majority (81%) of respondents indicated it does not matter to them if a company whose products they use on a regular basis also promotes them to the gay and lesbian community.

    The survey also found that a plurality of Americans (45%) would do nothing if an organization launched a boycott against companies that market or promote products and services to gays and lesbians. Although 8% of respondents said they would participate in such a boycott, more than double that number (20%) said they would speak out against the boycott.

    Only 39% of respondents said they would feel better about a company that supports gays and lesbians and HIV/AIDS research, the lowest percentage of any other audience tested. In contrast, 64% of respondents would feel better about a company that supports women and breast cancer research. In addition, 23% of respondents indicated they would have a lower opinion of a company that specifically markets to gays and lesbians. And while 66% of respondents indicated that it would not matter to them if a company used gays and lesbians to market or promote a new, everyday product, one-fourth (24%) indicated this would make them less likely to purchase the product.


    Next- What's Missing?






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