There's a lot of information yet to be discovered.

Few advertisers are yet at a point of being sophisticated enough about the market to begin worrying about anything other than medium-aged white men. Lesbians are widely left out of marketing plans, let alone sub-demographics such as people of color, youth, mature gays, couples, gay-parent families, and more. More needs to be learned about same-sex couples' influence on each others' buying habits. (Winning products get double the sales of a heterosexual household!)

Only a few brands have yet taken their interest in the gay market international, even as indicators show much consistency in global gay culture.

Finally, few companies make the bold move of creating a gay-targeted campaign that lives in mainstream media as well as gay-targeted media. Yet, while it may seem impractical, it is not unheard of.

For more and more advertisers today, "gay" isn't lavender, pink or rainbow-colored -- it's green.

Next- What About Print?